Who We Are

Step into your Lucky era! Come as you are, stay for the sparkle, and leave with the cutest custom charm created by YOU. With hundreds of charms to choose from, your creativity makes the luck happen.

Customized by you, created by me!
Female-founded and spreading lucky vibes since 2024.

Lucky Girl Charms was started in 2024 by Shelby, who dreamed of creating affordable, customizable jewelry for everyone. That dream now continues with our new owner, Josie who shares the same mission to bring luck, charm, and trendy, affordable jewelry to everyone through Lucky Girl.